In your pocket. On duty 24/7.

Meet Magpie, your
personal executive assistant.

Magpie does everything you’d expect — books, chases, plans, remembers — and sometimes what you wouldn’t: the table you’ve wanted for ages, booked for date night.

Get early access Watch it fly ↓
Magpie always on · replies in seconds
Tuesday · 07:00
Morning brief · 3:04
Rain from six — I moved your run to 07:15. Prep pack for the Aria call is in your inbox. ☔
22:47
magpie — dinner for 4 near london bridge on friday? something lively 🍷
Booked — Casa do Frango, Fri 19:30, four under your name. Zain’s notified. £40 deposit — approve?
Dinner — Casa do FrangoFri 19:30–21:30 · London Bridge
legend 🙏
Skip the tour ↓

Under the wing

An assistant you can actually trust.

Asks before it spends

Anything with money, or anything you can’t undo, is proposed first — options, price, recommendation. You say the word; Magpie does the rest.

Everything on the record

Every mission is logged — what was done, when, and why. A weekly review shows the hours of admin Magpie absorbed for you.

Remembers like family

Your preferences, people, and no-go zones — remembered for good, kept confidential, never used to sell you anything.

One assistant, plugged into everything you already use

Consider it done.

Early flock is London-first. One email when it’s your turn — nothing else.