In your pocket. On duty 24/7.

Meet Magpie, your
personal executive assistant.

Magpie does everything you’d expect — books, chases, plans, remembers — and sometimes what you wouldn’t: the table you’ve wanted for ages, booked for date night.

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Magpie always on · replies in seconds
Tuesday · 07:00
Morning brief · 3:04
Rain from six — I moved your run to 07:15. Prep pack for the Aria call is in your inbox. ☔
22:47
magpie — dinner for 4 near london bridge on friday? something lively 🍷
Booked — Casa do Frango, Fri 19:30, four under your name. Zain’s notified. £40 deposit — approve?
Dinner — Casa do FrangoFri 19:30–21:30 · London Bridge
legend 🙏
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Capabilities

The same day, in plain English.

Magpie is a personal executive assistant you message like a person. Its work falls into four areas — briefing you, remembering things, booking and arranging, and absorbing the week's admin. Every mission from the tour above is listed here, so you can read what Magpie actually does without watching it fly.

Nine missions · one ordinary Tuesday

Briefings and summaries

2 missions · 07:00, 08:10

Magpie reads your calendar, inbox, feeds and the weather before you are awake, then hands over the short version — as audio while the kettle boils, or as five bullets on the way in. You get the decision, never the raw pile.

  • Morning brief

    A three-minute audio rundown of the day: meetings, the weather window, inbox triage, and the one thing that needs you before nine.

  • TLDR — news and interests

    News, newsletters and the handful of topics you actually follow, compressed into something you can read between tube stops.

Memory and recall

2 missions · 10:00, 22:30

Tell Magpie something once and it is filed for good — voice notes, screenshots, a wine label, a friend's new job. The same memory drives the nudges, so the things you meant to follow up on come back to you at the right moment.

  • Second brain — capture and recall

    Anything you send is tagged, linked and findable the second you need it again, months later and in your own words.

  • Friendship guide

    Birthdays, follow-ups and the friend you have not seen since March — gentle reminders that arrive with a ready-made plan attached.

Booking and arranging

3 missions · 12:30, 19:00, 21:00

Magpie shortlists, checks everyone's diary, books, confirms, puts it in your calendar and tells the people who need to know. Anything that costs money is proposed first, with options and a recommendation — you approve, Magpie executes.

  • Table finder

    Date night, client lunch or a birthday for twelve — found, booked and confirmed, with the deposit flagged for your approval.

  • Event scout

    Presales, drops and your favourite venues, watched around the clock so nothing sells out while you were busy.

  • Travel planner

    Fares watched, itineraries built around your meetings, check-in handled, and the morning brief shifted to the new timezone.

The week's admin

2 missions · 14:00, 16:30

Renewals, subscriptions, the weekly shop — the work that sits below your value line. Magpie tracks the dates, does the research and drafts the action, then waits for your go-ahead before anything is spent.

  • Money watch — finance research

    Renewals and subscriptions tracked, better quotes found, market moves that touch your portfolio briefed before decisions. Magpie never spends without asking.

  • Groceries and meal planning

    A week of meals built around your training plan, with the basket filled at your usual shop and the order placed the moment you say go.

Under the wing

An assistant you can actually trust.

Asks before it spends

Anything with money, or anything you can’t undo, is proposed first — options, price, recommendation. You say the word; Magpie does the rest.

Everything on the record

Every mission is logged — what was done, when, and why. A weekly review shows the hours of admin Magpie absorbed for you.

Remembers like family

Your preferences, people, and no-go zones — remembered for good, kept confidential, never used to sell you anything.

One assistant, plugged into everything you already use

Consider it done.

Early flock is London-first. One email when it’s your turn — nothing else.